A service apartment is a type of rental apartment that is typically fully furnished and offers services similar to a hotel, but with a living space and freedom that closely resemble an apartment. It is usually designed to meet the needs of business travelers, employees, or long-term tourists, offering amenities such as housekeeping, laundry, 24/7 security, and many other services as part of the rental package.

Service apartments are typically rented for periods ranging from a few weeks to several months, providing guests with a more comfortable alternative to traditional hotels, thanks to the spacious living area and full amenities, including a kitchen, living room, and separate bedroom. Depending on the provider, the level of amenities and services may vary, but service apartments still ensure convenience and flexibility for the users.

However, at present, the service apartment model remains somewhat basic and not yet fully developed to meet the needs of users. Recognizing the current situation and the demands of users, Nicon and Nihome have "redefined" the service apartment concept into a livable space that offers customers enjoyable and relaxing experiences during their stay.