Facade Design

The facade of the building features prominent brand-related characteristics, such as distinctive colors and shapes, with the logo strategically placed to create a focal point. The use of bold cuts and contrasting design details conveys the brand’s spirit of innovation and dynamism.

Color in Design

Color elements are closely tied to brand recognition. Here, the designer has used Red Bull's signature red for the large metal roofing of the factory, as well as accent lines on the office block’s facade.

Materials and Construction Techniques

The Red Bull factory's facade is crafted from modern, industrial materials such as glass and metal. These materials not only contribute to a sleek and sophisticated appearance but also ensure durability against the Southern climate.

• Glass: Large glass panels in the office areas optimize natural light and create an open and connected feeling with the surrounding environment. Glass also enhances the spacious and airy quality of the building.

• Metal: Metal details, such as cladding panels and structural frames, enhance stability and provide an industrial and contemporary look for the factory.

Interior Design

Integrating brand spirit into the space is not only an aesthetic element but also a crucial part of conveying the brand’s values and identity. Therefore, the interior of both the office and factory spaces at Red Bull consistently reflects the brand’s essence and color scheme.